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XCMG dealer recruits sales chief

10 Oct 23 XCMG dealer Rygor Plant has appointed Tony Reeves as head of sales.

Tony Reeves
Tony Reeves

Tony Reeves joins Rygor Plant with plant sales experience at Hyundai, Promac Solutions and Miller UK, as well as with Clark Equipment New Zealand down under.

Rygor Plant sells XCMG earthmoving machinery in central southern England. It is a spin-off from Wiltshire commercial vehicle dealer Rygor Group, which was subject to a management buyout in November 2022.

Tony Reeves said: 鈥淭he XCMG brand is new to the UK marketplace and there鈥檚 lots of positive buzz around the huge capability of their industry leading products, so I can鈥檛 wait to support my team as they showcase the full range.

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鈥淎s a business, Rygor Plant is an equally exciting venture for me professionally. It鈥檚 a forward-thinking and dynamic business, and although it鈥檚 a new player in the plant machinery sector, its team is exceptional, dedicated and incredibly knowledgeable. It鈥檚 an exciting time, and I鈥檓 looking forward to expanding our team and building, developing and nurturing relationships with our existing customers, and to building profitable, long-standing partnerships with new customers.鈥

Rygor commercial director Rish Channa said: 鈥淥ur business has already been supporting construction industry customers for decades and our sales team understands the unique requirements of this fast-paced, specialist industry. We know without a shadow of a doubt that Tony鈥檚 wealth of knowledge of both the UK鈥檚 and worldwide marketplace, combined with an emphasis on growth, development, and account management, will ensure our customers receive the highest quality service level and return on investment possible, to positively impact their own businesses.鈥

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