The L220G wheel loader from wowed a panel of design experts in Essen, Germany, to win the red dot award 鈥� a seal of high design quality from the world鈥檚 largest and most distinguished design competition.
The red dot product design awards 2011 honors outstanding industrial design and celebrates the design team behind the concept. Only the very best products, from 15 categories, managed to convince the jury 鈥� and this year 4,433 products were entered by designers and companies from 60 countries worldwide. The Volvo L220G was entered into the vehicle category where it was awarded with a 鈥榬ed dot鈥� prize.
The L220G wheel loader is part of Volvo鈥檚 new G-series range and stood out from the crowd because of its fuel efficient and productive design, with 20% increased lifting force, 10% improved breakout force and stronger hydraulics.聽 Entirely Volvo-designed, the machine works in perfect, productive, fuel efficient harmony.
Stina Nilimaa Wickstr枚m, Design Director at , heads the Volvo product design team. 鈥淲e are thrilled to have won such a prestigious award,鈥� says Stina. 鈥淭he award is a credit to our hard working and creative team at Volvo and it shows that we are delivering world class machine designs. We are proud to continue the Volvo tradition of being innovative leaders in the construction design arena.鈥�
Professor Dr. Peter Zec is the initiator of the red dot design award, which has been running since 1955. 鈥淎s always, our jury cast a very careful eye over the products submitted. Design quality asserts itself clearly in the judging process, with genuine and new creative solutions being rewarded too. Both of these criteria are not just yardsticks for good design, but also for the potential for market success.鈥�
The winning products in the red dot design museum
More than 1,000 guests from the world of design, industry, society and media will celebrate the red dot award winners on 4 July 2011 in Essen鈥檚 opera house, the Aalto Theater. The Volvo L220G wheel loader will then be displayed during a four-week special exhibition in the red dot design museum, together with the other prize-winning products from 5 July to 1 August 2011. The museum is located at the world heritage site of the Zeche Zollverein Coal Mine Industrial Complex in Essen and houses the largest permanent exhibition of contemporary design worldwide.
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