Redrow Southern, expected to be operational by June 2022, is being set up in response to demand for homes in London鈥檚 commuter belt.
The new Southern division will covering Surrey, East Sussex and West Sussex, and will sit separately to the developer鈥檚 existing Southern Counties and South East divisions. It will be headed up by recently appointed managing director Rod Martin, former divisional managing director at Taylor Wimpey for this area.
At maturity, the new division aims to build 600 homes a year.
Redrow chief executive Matthew Pratt said: 鈥淟ondon鈥檚 commuter belt has been a key growth area for us in recent years, evidenced by the launch of our Thames Valley division in 2018. Now, in the wake of the pandemic, the trend has been accelerated with an increasing number of people seeking more space both inside and outside of the home.
鈥淩edrow already has a very successful presence in the southeast, including across Berkshire, Hampshire, Kent and West Sussex so it makes sense to expand our operations in line with customer demand.聽 With Rod鈥檚 deep experience of Surrey and Sussex鈥檚 residential housing markets, we look forward to making our mark in this area and providing more high-quality new homes for local people.鈥�
Rod Martin, managing director of Redrow鈥檚 Southern Division, added: 鈥淲ith modern life shifting significantly over the past 14 months and hybrid working patterns becoming the new normal, the capital鈥檚 commuter belt is booming, and there is a huge opportunity for us to tap into this growing market by giving prospective homebuyers the option of our award-winning Heritage Collection homes.鈥�
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