The private equity owned firm needed a new name to distinguish it in from other 鈥楴ationwides鈥� out there, including Nationwide Platforms.
This Nationwide, now called WowNow, is a 拢16m business founded by Howard Piper in Hampshire in 1995. It has no inventory, shops or depots but boasts access to five million products from 9,000 locations by acting as an intermediary.
In October 2019 Wol Kolade鈥檚 private equity vehicle, Livingbridge, invested 拢15m in the business to take control.
Chief executive Jonathan Holley said: 鈥淐hanging our name makes perfect sense. We still cover the entire United Kingdom and the new name amplifies what we are all about, our WowNow DNA.鈥�
He said that the 鈥榃ow鈥� reflected the company鈥檚 customer service and the 鈥楴ow鈥� reflected its immediacy and speed of delivery.
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