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Persimmon improves profitability

23 Aug 11 A focus on margins helped housebuilder Persimmon push up its underlying profits by 52% for the first half of 2011, despite a decline in sales revenue.

Underlying pre-tax profit was 拢59.7m, compared to 拢39.4m in the first half of 2010.

However, after goodwill impairment and exceptional items pre-tax profit was down 40% to 拢60.3m, from 拢101.4m for the first half 2010, which included a net exceptional credit of 拢63.6m.

The 8% fall in revenues to 拢712.8m for the six months to 30 June 2011 (2010: 拢776.6m) was not just due to fewer homes being sold but also a greater proportion of smaller and affordable homes.

Persimmon legally completed 4,439 new home sales during the first half of the year (H1 2010: 4,657).聽 The average selling price for the period was 拢162,647 for the period (H1 2010: 拢168,936). Selling prices remain stable, the company said.

Chairman Nicholas Wrigley said: 鈥淲e experienced healthy sales through the spring season and the group is now in the traditionally quieter summer trading period.聽 However, weekly sales rates are running c.4% ahead of the prior year for the period from 30 June 2011.聽 Our current order book, including legal completions since 1 July 2011, of c. 拢1,005m is now 10% ahead of the prior year.鈥

With the forward order book containing a higher proportion of larger private homes, indicating, Persimmon鈥檚 average selling price is expected increase, improving operating margins further, beyond their current 9%.

For the full year, Persimmon expects to sell a similar number of new homes during 2011 as it did in 2010.

Mr Wrigley added: 鈥淲e remain committed to our strategic objectives of margin improvement and cash generation.鈥

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