Australian Matthew Elvin has taken over from Darren Kell.
Darren Kell, a Briton, was CEO of Tanfield Group, the former owner of Upright and Snorkel, since 1999 and remained with the business during its transition to ownership of Don Ahern鈥檚 Xtreme Manufacturing in 2013.
Matthew Elvin joined Snorkel in September 2010 as president of the Australia & New Zealand division. 聽His initial responsibility for sales in the region was expanded to include the management of the New Zealand manufacturing facility and, most recently, control of sales and distribution across Asia.
His previous jobs include managing director of Dynapac and general manager of Clark Equipment Australia.
Mr Elvin has now relocated from Sydney to Las Vegas, USA, to be based at Snorkel鈥檚 new global headquarters, which is also home to Xtreme Manufacturing, the majority shareholder in Snorkel.
He said: 鈥淚 am honoured to have been asked to take this role, and am now focused on leading a longstanding and well-loved brand back to prominence.聽 Snorkel has a strong global team and infrastructure already in place, and with the investment from Xtreme Manufacturing, is now poised to tap into many new opportunities.聽 My goal is to facilitate real and positive changes throughout the organization for the benefit of our customers.鈥�
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