And not content with boasting about its own carbon-reduction record, the company is now throwing down the gauntlet to other manufacturers and challenging them to match its environmental achievements.
Of course, other manufacturers also claim to be working towards carbon reduction targets but, says Marshalls, 鈥渢here is potential for greenwash here鈥�.
鈥淲e want people to challenge the environment credential of the products they want to buy,鈥� says Marshalls in a statement on its website. 鈥淎re there hard, verifiable facts behind any low carbon claims? Is there data to back up those claims? If there is, where has it come from? And who has verified that data? If there鈥檚 any doubt ask the manufacturer for proof.鈥�
Marshalls first published its carbon data in 2004 and claims to be the only UK construction materials manufacturer to have its targets approved by the Science Based Targets initiative.
A joint initiative by CDP (formerly the Carbon Disclosure Project), the UN Global Compact, the World Resources Institute and WWF, Science Based Targets helps companies work toward reducing their greenhouse gas emissions to levels consistent with what scientist think is necessary to limit global warming to below 2oC.
In July, Marshalls set out its own carbon-reduction manifesto in a 24-page e-book: Marshalls鈥� Climate Challenge: One business鈥� attempt to change minds, change an industry and change the future.
Besides setting out what the company sees as the scale of the task facing the planet, as well as itself as a business, the book issues a challenge to Marshalls鈥� competitors to show the world how serious they are by bettering Marshalls鈥� carbon performance to 2030 and beyond:
鈥淧ublish your commitments, report your results and beat us to net-zero. Show us 鈥� and the whole industry 鈥� that you鈥檙e as serious about addressing the climate challenge as we are,鈥� it says.
Marshalls, which claims to be the UK鈥檚 leading manufacturer of concrete and natural stone paving products, has adopted numerous measures to reduce its carbon profile since 2004 鈥� such as reducing the amount of cement in its concrete without reducing the lifespan of its products.
Besides cutting the amount of cement it uses by 60%, Marshalls has switched to suppliers of renewable energy for all of its production sites, installed solar panels at two sites (with a commitment to add more) and introduced Euro 6 vehicles as standard across its transport fleet.
鈥淲e know the construction industry is one of the biggest global producers of carbon,鈥� comments Chris Harrop, Marshalls鈥� group sustainability director.
鈥淲e have an enormous role to play in helping to achieve the targets set out in the Paris Agreement, which is why we have set science-based targets that are stretching but achievable and will make a real difference.鈥�
According to Harrop, UK construction does not have a very impressive environmental record to date: 鈥淛ust when we should be making serious inroads into carbon emissions, the sector has seen its emissions rise by 45% since 1990,鈥� he says.
鈥淐urrently the Earth is expected to reach a temperature increase of 1.5oC in less than 12 years, the consequences of which will ultimately lead to significant, detrimental and irreversible change to the planet we live on. The construction industry must act now.鈥�
A failure to employ consistent industry-wide standards means that customers and end-users are easily confused and cannot make like-for-like comparisons, says Harrop: 鈥淚f a manufacturer offers a product that has a worse carbon footprint than one measured against a standard methodology to calculate carbon footprints, it鈥檚 easy for them to simply create a methodology for measuring that product.鈥�
Marshalls would like to see PAS2050 鈥� the specification for the assessment of the life-cycle greenhouse gas emissions of goods and services 鈥� adopted as a default benchmark.
The company says that this current lack of consistency is what leads some organisations to implement well-intentioned policies and launch products that have little real impact on climate change; some actively greenwash messages for short-term commercial advantage.
鈥淭he biggest single thing that would make it easier to make an informed decision is consistency,鈥� says Harrop. 鈥淲e need to get to a point where everybody is on an even playing field, where everybody is open, honest, transparent and consistent about what they鈥檙e measuring.鈥�
Greening the supply chain
Marshalls offers two examples of how its commitment to carbon reduction has helped clients hit their environmental targets.
Last year, road maintenance contractor FM Conway carried out a six-week contract to replace the footpath and kerbs along King Street in St James for the London Borough of Westminster.
In awarding the contract the client factored-in proposals to minimise the carbon impact of the scheme without compromising quality of the design.
Marshalls proposed keeping the same product 鈥� its standard Pimple Paving 鈥� but replacing the specified 63mm-thick slabs with thinner 50mm slabs. It also recommended using a shallower foundation with an alternative pave bed and replacing the 10mm mortar joints with its proprietary Pavepoint product.
By using less material for the slabs and consequently less packaging, and reducing the amount of excavated material for the foundations, Marshalls calculates that it made a total saving of 27 tonnes of carbon and an embodied carbon saving of 4kg/m2 of material.
Meanwhile, in Gosport, Hampshire, Marshalls has helped Elite Nugen 鈥� a builder of 鈥榮ustainable鈥� homes 鈥� create three low-energy garden designs for phase 1 of Priddy鈥檚 Hard, a redevelopment of Gosport鈥檚 old Naval Armaments Centre.
Marshalls created three garden designs 鈥� a child-friendly garden with a lawn, pet-friendly planting and sunken trampoline; a biodiversity garden with raised beds, wildflowers, fruit trees, greenhouse and pond; and an entertaining garden with seating area, outdoor kitchen, hot tubs and fire-pit.
Homebuyers can choose to include the design in the initial construction of their property or bring it in at a later date. The designs all offer an environmentally friendly garden tailored to their individual needs.
All the products used have full 鈥渃radle to grave鈥� carbon footprints allocated to them, which are calculated for Marshalls by the Carbon Trust using methodology outlined in PAS2050.
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