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Hyder and EC Harris disappear in Arcadis rebranding

21 Sep 15 Dutch engineering group Arcadis is dumping the legacy brand names of acquired companies in favour of a single brand strategy.

The new logo (in full below)
The new logo (in full below)

Names such as Hyder Consulting, EC Harris and Langdon & Seah are being phased out.聽 Architectural brands Callison and RTKL are to be merged to create the single name CallisonRTKL.

UK chief executive Alan Brookes said the rebranding would "help provide a clarity and consistency of approach to our clients".

Group chief executive Neil McArthur said: 鈥淏uilding on the rich heritage of the excellent firms that have joined Arcadis and our leading Design & Consultancy positioning, the refreshed brand reflects Arcadis鈥 ability to seamlessly draw on our global capabilities to provide exceptional and sustainable outcomes across the whole lifecycle of natural and built assets.聽 Coming together under the single new brand is also an important step in bringing our people together to realize our passion of improving the quality of life and being recognized as the best.鈥

The name Arcadis 鈥 derived from Arcadia, an idyllic place in Greek mythology 鈥 was first used in 1997 following the merger of Heidemij and Geraghty & Miller in 1993.聽 It bought EC Harris in 2011 and Hyder Consulting 2014.

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