Hope Construction Materials is in the process of being , subject to approval of competition authorities. The deal is expected to complete sometime during 2016. Until then, however, Hope Construction Materials is continuing to operate as if nothing is going to change.
Next up, Hope is planning the launch of a bagged cement product ().
The cement will be produced at the Hope Works in Derbyshire, which has been making cement for more than 80 years, and then transported by rail for bagging and distribution from Hope鈥檚 new Dagenham plant (below) which is set to open in the second quarter of 2016. It will be available to customers across the southern half of England.
The distinctive packaging features a large ram 鈥� a nod to the firm鈥檚 Derbyshire roots.
Hope cement had previously been available in bags through a third party supplier, but this launch marks the first time Hope cement will be in the firm鈥檚 own packaging.
Hope has spent 18 months developing this product launch, so was not likely to postpone it to see what Breedon鈥檚 plans might be for the Hope brand.
Gary Brennand, Hope鈥檚 commercial director for cement, said: 鈥淔or 18 months we have spoken at length to builders and merchants to understand their needs and how we can add value to them. Using this insight we have developed a full package which we believe will redefine the sector and are really excited about sharing it all. Revealing our Hope Professional Grade Cement branding is just the start.鈥�
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