The Vogue in Stour Road, Hackney Wick, will have 330 bedrooms with 35% of them subject to affordable rents. Main contractor for the build programme is McAleer & Rushe.
The development, designed by architect Henley Halebrown, received planning consent at a meeting of the London Legacy Development Corporation (LLDC) planning committee this week.
Future Generation, the purpose built student accommodation arm of Southern Grove, has set aside 25% of its 1,908 m2 of commercial space for a local community centre, Stour Space.
Andrew Southern, chairman of Future Generation and Southern Grove, said: 鈥淲e鈥檝e managed to deliver on a key ambition for the community with The Vogue and we鈥檝e raised the bar on the dividends that student accommodation can bring to the local area鈥� Professional property development is not about cramming in as many bedrooms as you can and this student accommodation really is a cut above the rest.
鈥淭he Vogue will occupy a site that is currently relatively industrial but will come to represent a new regeneration centre for the community, encouraging new businesses to open to serve the thousands of people who will flow through the area every day.鈥�
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