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Drilling rig gets its own LinkedIn profile

19 Feb 14 In a novel marketing stunt, a piece of construction machinery has been given an identity and its own LinkedIn page

Mr Torque's LinkedIn page
Mr Torque's LinkedIn page

Liebherr has created a LinkedIn profile for its new LB 44 rotary drilling rig, under the name Mister Torque.

Mister Torque is described as a drilling executive at Liebherr Group.

Somewhat flirtatiously, his elaborately constructed profile starts: 聽鈥淚'm looking foward getting in contact with you! Just send me an invitation!鈥

He adds: 鈥淚'm the latest development in Liebherr's range of deep foundation equipment: A weight of approx. 160 t / 380,000 lbs, drilling diameters of up to 3 m / 9.8 ft and drilling depths of maximum 92 m / 302 ft, to give you some data. I'm equipped with a V8 diesel engine offering 505 kW (677 HP) with the emission standard Tier 4i / stage IIIB.

鈥淏orn in 2013, I'm expanding the LB series at the upper end of the scale. Based on its many years of experience and extensive know-how, my masters have created me to react to the need for larger, more powerful machines!

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鈥淲ith my max. torque of 510 kNm / 376,000 lbs ft and my V8 677 HP diesel engine, I really stand for power. But nonetheless, I'm quite a handy guy to work with - and I'm really mobile!

鈥淟ast but not least: I stand on strong feet - maybe it's better to say on strong crawler tracks. With this solid undercarriage, I can work on many different job sites.鈥

If you wish, you can connect with him at .

LinkedIn is an online business networking service, generally used by people rather than machines, though fictitious people do also occasionally make an appearance, including and .

Got a story? Email news@theconstructionindex.co.uk

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