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Customer survey rings Bell

29 Nov 12 Dump truck company Bell Equipment UK is feeling pretty chipper after a customer satisfaction survey revealed outstanding results.

Bell team, aiming to please
Bell team, aiming to please

International customer survey specialist InfoQuest, which carried out the survey, described the results as unprecedented in recent years 鈥 across any industry.

Bell Equipment UK, the sales and service subsidiary of South African manufacturer Bell, commissioned the survey of more than 60 of its customers.

The responses, based on 56 questions covering all aspects of Bell鈥檚 business, found that 75% of customers were 鈥榯otally satisfied鈥 with Bell.

InfoQuest has carried out 130,000 business surveys since 1989 and has seen the average rate for 鈥榯otal satisfaction鈥 of companies is 62%.

鈥淰ery few companies ever get close to the figure that Bell has achieved,鈥 said John Coldwell, managing director of InfoQuest鈥檚 UK subsidiary. 鈥淩emember, we鈥檙e not just talking about customer satisfaction here - this example refers to total customer satisfaction.

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鈥淚t is certainly the highest score that we鈥檝e seen in any industry here in the UK for a number of years and one of the highest, worldwide, ever.

鈥淚n short, it was exceptional. A cracking set of results, which everyone at Bell should be very proud of.鈥

鈥淲e鈥檙e absolutely delighted with the results鈥, said Bell UK managing director Neville Paynter. 鈥淚t shows that all the hard work our team has put in here is paying off. Our quest for continuous improvement does not stop there though. Exceptional or not, we are never complacent and we can always improve.

鈥淭丑别 survey has in fact helped to highlight a few areas where we will be concentrating our focus, such as faster response times for breakdowns.鈥

He added that all product improvement suggestions had been passed on to Bell鈥檚 R&D team in South Africa. These included a request for better quality radios for operators working in remote regions of Scotland.

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