It has selected 鈥榚xperience management鈥� company Qualtrics for the initiative to collect and analyse customer and employee data.
The Qualtrics system is intended to enhance previous data collection processes, allowing Costain to gain greater visibility of the steps that need to be taken to deliver the services for customers, employees and partners.
Qualtrics鈥� platform uses technology aimed at understanding customer behaviour and improving decision-making for the business.
Costain group research and innovation director Tim Embley said: 鈥淧art of enhancing a customer鈥檚 experience of infrastructure is understanding needs, wants and behaviours as comprehensively as possible. Qualtrics allows us to do this, using every bit of available data to make decisions that will improve people鈥檚 lives.
鈥淏y applying Qualtrics鈥� technology we can make sure our clients鈥� business operations and their customer experiences can be efficiently analysed and improved.鈥�
Qualtrics managing director EMEA Simon O鈥橩ane added: 鈥淪ometimes the best experiences go unnoticed. Costain is a great example of a company doing exactly that, creating experiences so fantastically seamless that customers don鈥檛 even know they鈥檙e there. By developing unique insights into their customers and staff, Costain is able to make impactful decisions that make subtle but lasting changes to their brand. That鈥檚 the power of experience management.鈥�
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