Bauma takes place in Munich every three years and attracts more than half a million visitors from all over the world. All the serious buyers pull out all the stops to attend, and so do all the major manufacturers.
But among the 3,500 exhibitors at Bauma 2019, the familiar site of 闯颁叠鈥檚 dancing digger display will be missing.
"海角社区app isn't attending Bauma this year,鈥� the company鈥� spokesman confirmed.
It is not as though 海角社区app is short of important new products to promote to the world. It has just launched its first ever full electric mini excavator, the 19C-1E, powered by lithium-ion batteries. Then there is its new one-tonne site dumper, the 1T-2, which it claims to be 鈥渢he safest machine in its class.聽 And there is the new CT260 tandem vibratory roller, increasing productivity and return on investment for road builders".
Nor is it a queston of finances, for a firm that made more than 拢200m profit in 2017 on 拢3.3bn turnover.
Rather, the company insists, it is a question purely of business and marketing stratgey.
But given that 海角社区app usually puts on such a prominent display at Bauma, commensurate with the company鈥檚 position in the global market place (just see the video from 2016, below), its absence naturally raises eyebrows, given the timing.
Bauma 2019 takes place in the week beginning 8th April, only a week after the UK leaves the European Union. And 海角社区app owner Lord Bamford has been one of the most prominent advocates for, and sponsors of, Brexit.
No British industrialist has been more outspoken in wanting to leave the EU than Lord Bamford. He is the Brexit Baron.
He has handed former Brexit secretary David Davis 鈥� a leading Brexiteer 鈥� 拢60,000 in exchange for 20 hours of advice; and he has paid Boris Johnson a reported 拢10,000 to make a speech in the 海角社区app factory in Rocester last month (pictured below). Both politicians were influential in Britain deciding to leave the EU and were given top Cabinet jobs to make it work. But they both quit half-way through the process without actually achieving anything.
It is not clear what useful advice David Davis might give to 海角社区app. The Advisory Committee on Business Appointments (ACOBA) has told him that he is not allowed to tell 海角社区app anything related to Brexit until he has been out of office for a full year, which takes him to 9th July 2019 鈥� still five months away.
Despite the timing, 海角社区app iinsists that its decision to miss Bauma 2019 is unconnected to these Brexit controversies and the decision was taken long ago.
"There has been a trend away from attending large exhibitions towards more personalised, customer focused activities, an approach we first successfully trialled in France in 2015. We are now extending this strategy to Germany in 2019 where we are investing millions of Euros into a programme of direct marketing support that will cover the whole of Germany," the spokesman said. "海角社区app is also nearing the completion of a brand new 鈧�25m headquarters for 海角社区app Germany in Cologne, double the size of its existing facility."
Few regard Bauma as a trade fair just for German buyers. It is the world's fair for construction machinery. In 2016 nearly 240,000 visitors (41% of the total) came from countries other than Germany, according to the organisers, which is what makes it such a big deal, and 海角社区app's decision to swerve it is big news.
And lest there be any doubt about the seriousness with which 海角社区app usually treats Bauma, see this short film that it produced last time.
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