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Ashtead drops A-Plant name

4 Mar 20 A-Plant, the UK's largest equipment rental company, is changing its name.

A-Plant boss Andy Wright becomes UK chief executive of Sunbelt Rentals
A-Plant boss Andy Wright becomes UK chief executive of Sunbelt Rentals

From 1st May 2020 A-Plant听will be rebranded as Sunbelt Rentals, the same name as parent company Ashtead's North American operations.

Re-branding A-Plant听brings all the group鈥檚 operating businesses under the same brand.

A-Plant chief executive Andy Wright, who from May becomes UK chief executive of Sunbelt Rentals, said: "Our rebranding to Sunbelt Rentals is the culmination of work to unify our UK brands under one powerful banner.鈥

The original Sunbelt Rentals,听acquired by Ashtead in 1990, has its headquarters in Charlotte, North Carolina. The British Sunbelt is in Warrington.

In the year to 31st January 2020, Sunbelt US generated annual revenues of 拢4.3bn from 835 locations, Sunbelt Canada 拢241m from 77 locations and Sunbelt UK 拢480m from 191 locations.

Also see:A-Plant is changing its name to Sunbelt. Phil Bishop looks at why companies seek to rebrand and what it achieves..

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